KidsGive educates and empowers children through philanthropy. Their crowd-funded charity site gives children the tools to change the world, giving them hope for the future and confidence in themselves.

In a team of two for a two week student project, with insights gathered from various stakeholders, I presented medium fidelity prototypes and recommendations for the KidsGive website to improve its service offering.

In-depth interviews with children, parents, teachers and KidsGive staff taught us that children and parents lacked the information to make decisions like how long a campaign should be or what a realistic goal was.

Creating a successful campaign isn't easy and success is key to developing a child's confidence. Understanding the whole process and the roles of various stakeholders is vital to the coordination of a fun and stress-free campaign.

We identified seven stakeholders: the child, parent, KidsGive administrator, beneficiary charity, donor and teacher. As well as their different needs and pain points, the different relationships between each stakeholder created some challenges. For example, parents had different needs of staff (understanding of administration fees, etc) compared to children.

A user journey clarified many of our research findings and communicated them clearly to the clients. It became apparent that organising a campaign can be an emotional roller coaster. Making key decisions about the campaign and holding events were identified as stressful.

By identifying problems and turning them in to opportunities, we developed various strategies to enhance the campaign experience and develop the child's skills and confidence. For example, we identified that personal connections between the organiser, charity and donor would give greater meaning and transparency to all participants, so we connected them through a messaging system.

Mock ups were shown to actual campaign organisers and other people with a range of tech savviness. We discovered there still was not enough information about how KidsGive worked, but also had to make all that information available at glance.

• Breakdown process of campaign creation
• Involvement of charity and post-campaign updates
• Sentiment analysis to measure children's attitudes
• Geographic heatmaps to help KidsGive recruiters
• Online mentoring

By incorporating listening to users' needs and their feedback from earlier prototypes, we gave them the features they needed without overwhelming them on the devices that they most commonly used.

We delivered on our brief by providing a number of tools, including visualisations of the personal development of the child quantitatively and qualitatively in a dashboard. We made sure that campaigns were easy to navigate for the administrator with a searchable and sortable side nav.

The clients were so impressed with our presentation that we were asked to present again to the full board.